"Visual Pleasure" By Marina Santana

Visual Pleasure focuses on how Western media uses women in order to provide a pleasurable visual experience for men. The media’s narrative structures its gaze as masculine. The woman is always the object of the reifying gaze, not the bearer of it. Visual Pleasure is my stance on the passive role of women in all forms of media inspired by Laura Mulvey ’s essay Visual Pleasure and Narrative Cinema. I used lipstick since it can be considered the international symbol of the feminine mystique. But instead of using facial lips, another set of “lips” were used: the vulva.